In Integrated Marketing Communications, Encoding Involves

question 96

Multiple Choice

In integrated marketing communications, encoding involves

• A) converting consumers' ideas into value propositions.
• B) differentiating noncommercial speech from commercial speech.
• C) converting the decoder into the receiver.
• D) interpreting click-through rates.
• E) converting the sender's ideas into a message, which could be verbal, visual, or both.

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Definitions:

Variable Overhead Cost Variance

The difference between the actual variable overhead costs incurred and the expected (or standard) costs, based on the actual level of activity.

Fixed Overhead Cost Variance

The difference between the actual fixed overhead costs incurred and the expected (or budgeted) fixed overhead costs.

Variable Overhead Efficiency Variance

A calculation that shows the cost impact of the difference between the actual and expected efficiency in using variable overhead resources in production.

Relevant Information

Data that can influence a decision-making process because it is pertinent and has a bearing on the situation.