The Right Communication Channel to Use in IMC Is

question 8

Multiple Choice

The right communication channel to use in IMC is

• A) the traditional channel used in that particular retail sector.
• B) network advertising, local newspapers, and regional radio stations.
• C) the one that will connect to the desired recipients.
• D) the one with the best encoding capabilities.
• E) the one that maximizes decoding difficulty.

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Definitions:

Interrupts

Acts of suddenly breaking the continuous progress of speech or an activity, often leading to disruption or a change in the flow of conversation.

Ineffective Listeners

Individuals who struggle to actively engage with or accurately interpret spoken communication, often leading to misunderstandings or lack of comprehension.

Surface Listeners

Individuals who give the appearance of listening without fully engaging or understanding the content being discussed.

Ineffective Listener

A person who struggles to listen actively, understand, or retain what is being communicated.