Compared to Mass Media Advertising, a Key Advantage of Direct

question 78

Multiple Choice

Compared to mass media advertising, a key advantage of direct marketing is that

• A) it allows for personalization of the message.
• B) it reaches a larger audience.
• C) it involves face-to-face contact.
• D) it uses the rule-of-thumb budgeting method.
• E) it is used almost exclusively for B2B marketing.

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Definitions:

Decision-Making

The cognitive process of selecting a course of action from among multiple alternatives, involving judgment, evaluation, and the consideration of possible outcomes.

Opposing Interests

Situations or circumstances where the desires, objectives, or goals of two or more parties conflict with each other.

Conflict

A situation or process in which individuals or groups have opposing interests, values, beliefs, or perceptions, potentially leading to disagreement or confrontation.

Team Norms

Team norms consist of the informal guidelines and standards of behavior that are accepted and practiced by members of a group, influencing the team's dynamics and performance.