Which of the Following Is NOT One of the Broad

question 8

Multiple Choice

Which of the following is NOT one of the broad factors manufacturers must consider when establishing a strategy for getting their products into the hands of the ultimate customer?

• A) choosing retail partners
• B) identifying types of retailers
• C) developing retail strategy
• D) managing a multichannel strategy
• E) lowering production costs

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Definitions:

Implementation Phase

The stage in a project or strategy where plans are put into action and executed to achieve the intended objectives.

R and D

Research and Development, a business or government activity that involves the investment of resources in gaining new knowledge and creating new products or processes.

Implementation Phase

The stage in a project, plan, or strategy where plans are put into action or executed.

Marketing Program

A comprehensive plan that outlines the advertising, sales, and marketing efforts for a particular period to achieve specific business goals.