Jim Was Asked to Determine the ROI for a Particular

question 91

Multiple Choice

Jim was asked to determine the ROI for a particular advertising effort.To do so,he needs to know

• A) the internal rate of return and the projected expenditure level.
• B) the total number of units sold and the total cost of sales.
• C) sales revenue and advertising cost.
• D) gross margin and advertising cost.
• E) the advertising cost and the total communications expenditures.

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Definitions:

Shipper

An individual or company that sends or transports goods to a recipient, typically by land, sea, or air.

Petroleum

A natural, flammable liquid consisting of a complex mixture of hydrocarbons, used primarily as fuel and in the production of petrochemicals.

Natural Gas

A fossil fuel formed from the remains of ancient marine organisms, used as an energy source and feedstock in various industrial processes.

Transportation

The process of moving goods, people, or animals from one location to another using various modes such as road, rail, air, or waterways.