When Burroughs Wellcome Introduced the First Anti-AIDS Drugs, It Initially

question 8

Multiple Choice

When Burroughs Wellcome introduced the first anti-AIDS drugs, it initially set the price at $10,000 for a year's supply. Burroughs Wellcome was probably pursuing a __________ pricing strategy.

• A) skimming
• B) introductory
• C) slotting allowance
• D) market penetration
• E) cost-based

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Definitions:

Persuasion

Intentional effort to change other people’s attitudes in order to change their behavior.

Registered Voter

An individual who has officially enrolled on an electoral roll, granting them the right to vote in public elections.

Motivated

The state of having a drive or reason to act or accomplish something, characterized by a person's willingness or eagerness to do tasks and achieve goals.

Central Route

A pathway of persuasion that involves thoughtful consideration of the arguments and evidence in a message.