Which of the Following Is NOT One of the Guidelines

question 39

Multiple Choice

Which of the following is NOT one of the guidelines for developing a market research questionnaire?

• A) The layout should be professional and easy to follow.
• B) Questions should only address one issue at a time.
• C) Questions should be sequenced appropriately.
• D) Questions should use vocabulary respondents are familiar with.
• E) Sensitive questions should be asked first.

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Definitions:

Applied Ethics

A branch of ethics that deals with ethical problems in various fields like medical, technical, legal, and business ethics.

Federal Statutes

Laws enacted by the United States Congress that apply throughout the country, forming part of the federal law.

Intuitionism

A philosophical theory asserting that moral truths and judgments are known through direct intuition.

Rule Utilitarianism

An ethical theory that suggests the rightness or wrongness of an action should be determined by the rules that lead to the greatest good for the greatest number.