Which of the Following Statements Is NOT One of the Guidelines

question 143

Multiple Choice

Which of the following statements is NOT one of the guidelines provided by the American Marketing Association for conducting marketing research?

• A) Personal information about research participants should not be shared, EXCEPT with a designated member of senior management.
• B) Selling or fundraising should not be conducted under the guise of conducting research.
• C) Researchers should not misrepresent data.
• D) Clients and suppliers should be treated fairly.
• E) Researchers should not omit pertinent data.

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Definitions:

Conflict Theorists

Are social scientists who argue that social life is a continuous struggle among competing groups for scarce resources, leading to conflicts that shape the structure of society.

Mass Media

Various forms of communication that reach large audiences simultaneously through mediums such as television, radio, newspapers, and the Internet, influencing public opinion and society.

Independent Sources

refer to information outlets or materials that are not influenced by external controlling interests, biases, or funding, ensuring unbiased and accurate reporting or data.

Conflict Theorists

Social theorists who argue that societal structures are established and persist through conflict and coercion, rather than consensus, often focusing on issues of power, inequality, and social change.