Just as Marketers Create Value by Meeting the Needs and Wants

question 42

Multiple Choice

Just as marketers create value by meeting the needs and wants of consumers, market researchers create value if

• A) the research is expensive.
• B) all participants like the research design.
• C) the research does not cost too much.
• D) the results will be used in making management decisions.
• E) the research is finished quickly.

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Definitions:

Placebo

A substance with no therapeutic effect, used as a control in testing new drugs.

Ethical Principle

Fundamental guidelines that help in making decisions based on moral considerations, often applied in healthcare to ensure patient welfare and justice.

Autonomy

The capacity to make an informed, uncoerced decision about one's own life and actions.

Confidentiality

The ethical principle or legal right that mandates keeping certain information secure and private, especially in a professional context.