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The United States has often been called the melting pot society, integrating people from many cultures into the social fabric of the country. The challenge for marketers is to determine whether a group's culture
Stock Market Crash
Also known as Black Tuesday, a stock market panic in 1929 that resulted in the loss of more than $10 billion in market value (worth approximately ten times more today). One among many causes of the Great Depression.
Great Depression
A severe worldwide economic downturn that lasted from 1929 to the late 1930s, marked by mass unemployment, deflation, and widespread poverty.
Liberation and Freedom
Conditions or states of being freed from restraint or oppression, often related to political, social, or economic contexts.
Flapper
A term used in the 1920s to describe a new generation of young Western women who flaunted their disdain for what was then considered acceptable behavior, embracing new fashions and attitudes.
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