Setting High Customer Expectations Is a Good Strategy That Will

question 38

True/False

Setting high customer expectations is a good strategy that will help to avoid customer dissatisfaction in the long run.

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Definitions:

Autokinetic Effect

A visual phenomenon where a stationary point of light in a dark room appears to move because of small, involuntary eye movements.

Convert Communicators

People perceived as credible sources because they are arguing against their own previously held attitudes and behaviors.

Credibility

The quality or power of inspiring belief; the degree to which a source or message is considered trustworthy and reliable.

Advertising Wear Out

The decline in audience response as a result of repeated exposure to the same advertisement over time.