Marketers Should Not Assume That They Can Target All Asian

question 68

Multiple Choice

Marketers should not assume that they can target all Asian consumers in the United States with one strategy because

• A) they speak different languages and come from different cultures.
• B) Asians do not respond to marketing efforts.
• C) there are not enough Asians in the United States to effectively target.
• D) each major city tends to have only one group of Asians in large numbers.
• E) one strategy is likely to be more expensive than multiple strategies.

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Definitions:

Advertising Strategy

A plan devised to communicate with the target market and persuade them to buy a product or service through various advertising media.

Institutional Advertising

A type of advertising that aims to promote a company’s image or reputation rather than selling a specific product or service.

Goodwill Advertising

A marketing effort aimed at promoting the positive image or social responsibility of a company, enhancing its public goodwill rather than directly selling products or services.

Immediate Sales

Immediate sales refer to transactions that occur on the spot without any delay, often involving cash or direct payments.