When a T-Shirt Manufacturer States, "We Only Sell It in Black

question 37

Multiple Choice

When a T-shirt manufacturer states, "We only sell it in black because that way we can buy plenty of black fabric and run our plant efficiently," its statement reflects the views that were popular in which era of the evolution of marketing?

• A) production-oriented
• B) sales-oriented
• C) market-oriented
• D) value-based marketing
• E) economics-oriented

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Definitions:

Behaviour Therapy

A type of psychotherapy that focuses on changing undesirable behaviors through conditioning, without delving deeply into past underlying conflicts.

Systematic Desensitization

A therapeutic technique used to reduce fear or anxiety by gradually exposing the patient to the feared object or context.

Classical Conditioning

The procedure of acquiring skills by associating a stimulus occurring in one's environment with a naturally arising stimulus, prompting a learned reaction.

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, encouraging the occurrence of desired behaviors.