A Friend of Yours Comments, "I'm Starting My Own Business

question 36

Multiple Choice

A friend of yours comments, "I'm starting my own business. I have a perfect product that no one else can touch, but I have no use for marketing. That's just for the mega-corporations." Which of the following arguments would you NOT use in talking about marketing?

• A) Marketing helps new ventures organize, operate, and assess risk.
• B) Marketers help address unmet customer needs, regardless of the size of the firm.
• C) Marketing focuses on the product, but only as one element. Three other areas are Promotion, Price, and Place.
• D) Marketers are skilled at communicating the value of the product to potential customers.
• E) Marketing isn't essential now, but it will be in a year or two when the product takes off.

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Definitions:

Emotional

Pertaining to feelings or emotions, reflecting a person's mood or emotional state.

Frontal Lobes

The part of the brain located at the front of each cerebral hemisphere, known for its roles in decision making, problem-solving, control of purposeful behaviors, consciousness, and emotions.

Spinal Cord Injury

Damage to the spinal cord resulting from trauma, disease, or degeneration, leading to loss or impairment of motor function, sensation, or autonomic function below the site of injury.

James-Lange Theory

A theory of emotion stating that physiological arousal precedes the experience of emotion.