A Decrease in a Company's Product Depth Will Always Hurt

question 2

True/False

A decrease in a company's product depth will always hurt its marketing efforts.
From time to time, it is necessary to delete products within a product line to realign the firm's resources.

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Definitions:

Grocery List

A written or digital list of items to be purchased from a grocery store.

Point-of-Purchase Stimulus

Marketing materials or displays placed at the site of the transaction to influence the consumer's purchase decision at the moment of buying.

Evoked Set

A group of relevant brands that a consumer recalls when making a purchase decision.

Exchange Theory

A social psychological perspective that views social relationships as transactions where individuals seek to maximize rewards and minimize costs.