Salina Is Working to Create Greater Brand Awareness for Her

question 147

Multiple Choice

Salina is working to create greater brand awareness for her company's new line of personal digital assistants. To increase brand awareness, the LEAST important information that should be included in promotions is

• A) the brand name.
• B) the logo.
• C) the packaging.
• D) the slogan.
• E) the product history.
• The brand name, logo, packaging, and slogan are all important in creating brand awareness.

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Definitions:

Cash Offer

A proposal to buy an asset or security with a specific amount of cash, rather than through a finance or stock exchange.

Syndicate

A group of individuals or organizations combined to promote some common interest, often used in context with investment banking to refer to a group of banks that underwrite and distribute new issues of securities.

Dutch Auction Underwriting

A method of public offering in which the price of the offering is determined based on bids from investors.

Auction Underwriting

Auction underwriting involves financial institutions bidding to underwrite the issuance of securities, determining the price through competition, often used in government or corporate bond issuance.