Which of the Following Is NOT True Regarding Secondary Packaging

question 120

Multiple Choice

Which of the following is NOT true regarding secondary packaging?

• A) It can provide information to consumers not found on the primary packaging.
• B) It is important to the retailer in terms of convenience in handling.
• C) It can be an important positioning tool to convey the brand image.
• D) It can allow for cost efficiencies due to larger order and shipment sizes.
• E) It is of little value to the average consumer.
• Secondary packaging-the wrapper or exterior carton that contains the primary package-fills many roles, including all of those listed here. It is therefore of value to the consumer.

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Definitions:

Normative Controls

Informal methods of regulating behavior within an organization through shared norms, values, and beliefs.

Subculture Jargon

Specialized or technical language used within a specific subculture, which may not be understood outside of that group.

Shared Meanings

Common understanding or interpretations among individuals or groups about symbols, language, or concepts.

Management Philosophy

A set of beliefs or principles that guide how an organization is managed and how decisions are made.