The Potential Benefits of Brand Extension Do NOT Include

question 143

Multiple Choice

The potential benefits of brand extension do NOT include

• A) allowing the perception of a brand with a quality image to be carried over to the new product.
• B) lowering marketing costs.
• C) boosting sales of the core brand.
• D) spending less on creating brand awareness and associations.
• E) eliminating competition.
• Since consumers are already familiar with the brand name, existing awareness and associations will transfer to the new product. In addition, benefits may transfer back to the core brand and increase its sales.

Describe the stages of language and communication development from birth.

Understand the basic units of language and their roles in communication.

Explain the concepts of divergent and convergent thinking and their relevance to intelligence.

Understand the concept of adolescent identity development according to James Marcia.

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Definitions:

Insurable Interest

A requirement in insurance policies that the policyholder must stand to suffer a financial loss from the insured event, giving them a legitimate interest in seeking coverage.

Buyers

Individuals or entities that purchase goods or services.

Sellers

Individuals or entities that offer goods or services for sale to buyers.

Firm Offer

An offer in a contract that remains open and unchangeable for a specified period, giving the recipient time to consider and accept the offer without fear of withdrawal.