One of the Categories of Products for Which Brand Extension

question 8

Multiple Choice

One of the categories of products for which brand extension is especially logical is

• A) generic goods.
• B) generic services.
• C) commodities.
• D) complementary goods.
• E) licensed brands.
• Complementary products are those that are used together-for example, chips and dip, or toothbrushes and toothpaste. It can often make sense to extend a brand to offer a complementary product under the same brand name.