Examlex
The internal business perspective,including business processes such as quality,employee skills,and productivity,is what the company must do internally to meet its customers' expectations.
Attributes
Characteristics or features of a product, service, or entity that are significant or desirable to stakeholders.
Loyalty
The quality of being faithful to a brand, company, or service, often resulting from customer satisfaction, trust, and positive experiences.
Positioning Statement
A brief description that outlines how a brand or product fits into the market and what differentiates it from competitors, aimed at capturing the intended target market's interest.
Differentiating
The process of making a product or service stand out from competitors in the market by emphasizing unique features or benefits.
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