Which of the Following Is TRUE

question 57

Multiple Choice

Which of the following is TRUE?

• A) The controls for a quota sample are usually chosen on the basis that (1) they are believed to be correlated with the characteristic to be studied, and (2) reasonably up-to-date information on their distribution within the population is available.
• B) To validate a quota sample, various characteristics of the sample are compared to known population values. If the differences in these characteristics are small in the comparison, this constitutes proof that the sample corresponds to the population.
• C) Quota sampling is the most common kind of probability sampling used in marketing research.
• D) Quota sampling is the only nonprobability sampling method that provides some measure of the sampling error associated with the sample estimate.
• E) Quota sampling is acceptable for causal research.

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Definitions:

Weighted Average

A calculation that takes into account the varying degrees of importance of the numbers in a data set, providing a measure of central tendency.

Purchase Costs

Expenses incurred to acquire goods or services, including the buying price and other associated costs.

Inventory Control

The management practice of overseeing and controlling the ordering, storage, and use of components that a company uses in the production of the items it sells.

Receiving Report

A document that records the details of goods received by a business, often used to verify shipments and to match with purchase orders.