What Type of Scale Would Be One Way to Collect

question 26

Multiple Choice

What type of scale would be one way to collect marketing research data in African countries that have a high illiteracy problem and cannot converse in English?

• A)Semantic-differential scale
• B)Stapel scale
• C)Faces scale
• D)Likert scale
• E)Graphic-rating scale

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Definitions:

Average Total Cost

The sum expenses incurred in manufacturing, divided by the total units of production.

Total Fixed Costs

The sum of all costs that do not change with the level of output produced, such as rent or salaries.

Average Grade

The middle value of grades assigned in academic performance, calculated by averaging the grades of all subjects or courses taken.

Test Average

The mean score obtained by an individual or group on a series of examinations or tests.