For Consumer Packaged Goods,the Hierarchy of Effects for a New

question 28

Multiple Choice

For consumer packaged goods,the hierarchy of effects for a new item would be the same as the _____ model.

• A)A-T-A-R
• B)Maslow
• C)product life cycle
• D)perceptual mapping

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Definitions:

Smart

Having or showing a quick-witted intelligence or being able to adapt and change responsive to the environment.

Funny

Causing laughter or amusement; humorous.

Gender

A range of characteristics pertaining to, and differentiating between, masculinity and femininity, often influenced by social and cultural factors.

Clinical Trial

A research study conducted with human volunteers designed to evaluate the safety and efficacy of a medical treatment or intervention.