The Screening Steps Assist in Managing the New Product Process

question 55

Multiple Choice

The screening steps assist in managing the new product process in all of the following ways EXCEPT:

• A)by cycling "salvageable" concepts back to concept development.
• B)by rank-ordering concepts to assure a viable product "pipeline."
• C)by compiling data on failed concepts to help avoid future problems.
• D)by conducting technological development.

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Definitions:

Sociology

The study of the development, structure, and functioning of human society, including social relationships, institutions, and cultures.

Interviews

A method of collecting information through direct conversation, often used for research, job applications, or media.

Surveys

A research method that involves collecting data from a sample of individuals through their responses to questions, used to gather information on opinions, behaviors, or characteristics.

Good Data

High-quality, accurate, and reliable information that is collected and analyzed according to rigorous standards, often used for decision making and research.