Which of the Following Is Most Likely to Help Managers

question 6

Multiple Choice

Which of the following is most likely to help managers in screening hundreds or even thousands of new product concepts a year?

• A)Cross-functional communication
• B)Conducting the full screen prior to concept test
• C)Keeping a record of rejected concepts
• D)Conducting technical development of the concept prior to the full screen

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Definitions:

Audience

A group of individuals who receive and interpret the message being communicated.

Inform

To give knowledge about a topic or situation to someone.

Goodwill Presentations

Presentations aimed at building positive relationships with the audience, often by focusing on shared values or community benefits.

Validate

To confirm or substantiate the legitimacy or accuracy of something.