Gap Maps

question 30

Multiple Choice

Gap maps:

• A)are useful in identifying potential product concepts.
• B)identify potential threats in the market.
• C)identify or evaluate interrelationships and synergies.
• D)accurately measure nuances and shadings of consumer responses.

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Definitions:

Charismatic Leader

A leadership style characterized by the ability to inspire and motivate followers due to the leader's charm and persuasive skills.

Expressive Communication

A form of communication where the main purpose is to express one's feelings or emotions rather than to convey information.

Participative

A leadership or decision-making style characterized by involving employees or members in the process, promoting engagement and input.

Adaptive

The ability or tendency to adjust or change in response to new conditions, challenges, or environments, often considered a key trait for survival and success.