Gap Maps Are Made in All of the Following Ways

question 29

Multiple Choice

Gap maps are made in all of the following ways EXCEPT:

• A)by using managerial expertise and judgment to plot products on a map.
• B)by using customer attribute ratings to get data from users.
• C)by using overall similarities to get data from customers.
• D)by using conceptual leaps to get data for new products.

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Definitions:

Stairs

A series of steps constructed for the purpose of providing access between different floors or levels.

Iron-Eating Bacteria

Microorganisms that derive their energy by oxidizing ferrous iron compounds, leading to the corrosion of iron-based materials.

Basketball Player

An athlete who participates in basketball, a team sport involving shooting a ball through an opponent's hoop to score points.

Juicy

Juicy refers to something that is full of juice or moisture, often used to describe flavorful and succulent fruits or stories that are especially interesting and scandalous.