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Historically,almost 90 percent of all new products have failed.
Q4: The terms "product idea," "product concept," and
Q12: The benefit segments overlaid onto a perceptual
Q12: Since creative people often interact with other
Q17: According to the source of scoring model,which
Q46: The closed innovation model allows for inputs
Q48: The "fuzzy front end" of the new
Q48: The value of an established brand is
Q61: Europe and North America account for the
Q91: The kingdom of Saudi Arabia is an
Q92: Sociologists are concerned that people spend too