A Marketing Advantage of Having a Multicultural Work Force Is

question 1

Multiple Choice

A marketing advantage of having a multicultural work force is that

• A)a marketing campaign can be more readily developed to reach a targeted ethnic or racial group.
• B)company employees are more likely to buy your products.
• C)the company will receive a seal of approval from the United Nations.
• D)the price of company stock is likely to rise.

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