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Identify/define and explain the significance of the following: Sparta.
CBS Broadcast TV Network
A major American television network, providing a wide range of entertainment, news, and sports programming.
Marketing Metric
A measure of the quantitative value or trend of a marketing action or result.
Cost Per Ad
Cost per ad refers to the total expense incurred by an advertiser for a single advertisement. This may entail production, placement, and delivery costs of the ad across various media platforms.
People Meter
An electronic device used to track viewership habits of television programs, aiding in the measurement of audience size and preferences.
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