Marketing Practices Targeted at Elderly Populations for Goods Such as Supplemental

question 39

Multiple Choice

Marketing practices targeted at elderly populations for goods such as supplemental health insurance, funerals etc. are subject to criticism because:

• A)that population is vulnerable.
• B)interest gained on such investments are not highly profitable.
• C)they target the considered and rational desires of the consumers.
• D)they do not abide by the principles of welfare economics.

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Definitions:

High Consideration

A leadership style characterized by showing high levels of concern for employees' welfare, creating a supportive and encouraging work environment.

Initiating Structure

Initiating structure refers to the extent to which a leader defines and structures their role and the roles of subordinates in the pursuit of goal attainment, including the establishment of clear patterns of organization, communication, and ways of getting tasks done.

Effective Leaders

Individuals who possess the ability to influence, motivate, and enable others to contribute toward organizational success.

Self Competency

Refers to the awareness and assessment of one's own skills, abilities, and capacities.