In Marketing, Which of the Following Statements Holds True for the Direct

question 87

Multiple Choice

In marketing, which of the following statements holds true for the direct channel of distribution?

• A)It refers to the shortest channel of distribution, consisting of just the producer and the end consumer.
• B)It refers to a channel of distribution that starts with the supplier and ends with the distributor.
• C)It refers to a channel of distribution which contains one or more intermediaries between the consumer and the producer.
• D)It refers to a channel of distribution where the customer is the first and not the last link in the distribution chain.
• E)It refers to the entire channel of activities that inform and encourage consumers to buy any physical good or intangible service including advertising (whether print, radio, television, online, billboard, poster, or mobile), coupons, rebates, and personal sales.

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Definitions:

Customers Served

The number of clients or customers who receive services or products from a business within a specified time frame.

Revenue

The total amount of money received by a company for goods sold or services provided during a certain period of time.

Spending Variances

Differences between the actual and budgeted amounts of money spent during a period.

Customers Served

The total number of unique customers who receive services or products from a business during a specific period.