The J&L Grocery Distribution Company Characterizes Its Customers According to Their

question 50

Multiple Choice

The J&L Grocery Distribution Company characterizes its customers according to their yearly sales potential and whether the account is a retailer,wholesaler,or government agency.This approach to segmentation is called:

• A) undifferentiated selling.
• B) double-positioning.
• C) multivariable account segmentation.
• D) parallel account segregation.
• E) total territory management.

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