A Salesperson Should Most Likely Refuse to Handle a Complaint

question 75

Multiple Choice

A salesperson should most likely refuse to handle a complaint if the:

• A) customer is wrong.
• B) customer is being dishonest.
• C) customer complaint is about discounts.
• D) customer says that the product delivered is unsalable.
• E) customer complains that the quality of the product is low.

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Definitions:

Market Share

The percentage of total sales or revenue that a company or product commands in a particular market or industry.

Product Life Cycle

The stages a product goes through from development and introduction to the market, to growth, maturity, and eventually decline.

Broaden Distribution

The expansion of a product's availability across a wider range of outlets or geographical areas to increase market reach and customer access.

Skimming Pricing

A pricing strategy where a high price is set for a new product to maximize profits from customers willing to pay more before reducing the price over time.