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A Public Relations Firm Is Trying to Convince a Former

question 95

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A public relations firm is trying to convince a former President of the U.S.that he needs their services.When the publicist says,"We currently are handling public relations for the royal family of Monaco,Prince Andrew of Great Britain,and Colin Powell," the public relations firm is using a prestige suggestion.


Definitions:

Need For Power

A psychological drive that represents the desire to control or influence others.

Power Politics

A political strategy focusing on gaining and maintaining power within an organization or among nations, often through direct, assertive tactics.

Assertiveness

The quality of being self-assured and confident without being aggressive, in order to honestly express one's opinions and needs.

Narcissists

Individuals with an excessive interest in or admiration of themselves, often characterized by a lack of empathy for others.

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