Examlex
_____ attempts to have prospects imagine using the product themselves.
Conceptual
Related to or based on mental concepts, often used in contrast with empirical or direct observation.
Categorization Methods
Various techniques or systems used to group objects, people, or concepts into categories based on shared characteristics.
Bruner
Jerome Bruner, an American psychologist who made significant contributions to human cognitive psychology and cognitive learning theory in educational psychology.
Firsthand Knowledge
Information or understanding acquired through direct experience or observation, rather than secondhand sources.
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