The Implication and Need-Payoff Questions Used in SPIN Are Examples

question 65

Multiple Choice

The implication and need-payoff questions used in SPIN are examples of ____ questions.

• A) redirect
• B) participative
• C) rephrasing
• D) stimulus-response
• E) direct

---

Definitions:

Square Footage

A measurement of area expressed in square feet, often used to determine the size of a room or building.

Direct Expenses

Costs that can be precisely linked to the production or sale of particular goods or services, crucial for setting product prices.

Salaries

The regular payments made by an employer to an employee, often expressed as an annual sum.

Indirect Advertising

is a form of advertising where the message is not directed toward the product or service but rather establishes a broader brand identity.