Clearwater Hampers Clearwater Hampers Is a Small British Company That Sells Luxury

question 84

Multiple Choice

Clearwater Hampers
Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. The company's leading salesperson, Peter Austin, is preparing the approach he will use during his first sales call on the CEO of Diamonite, a company that specializes in designing, manufacturing, and installing aircraft interiors for executives and heads of state.
-To use questions effectively in his approach,Austin most likely needs to:

• A) create reciprocity.
• B) steer clear of any preconceived answers.
• C) anticipate the answers of the questions.
• D) remove all distractions from the immediate environment.
• E) agree to everything the prospect says.

---

Definitions:

Short-Run Forecasting

The process of predicting the immediate or near-future performance, trends, or demands using current and historical data.

Nominal Group Technique

A focused group discussion where members meet face-to-face or digitally, write down their ideas, and share them. All new thoughts on a topic are recorded and ranked for importance.

Human Resources

The department within an organization that is responsible for recruitment, management, and direction of people who work in the organization.

Surveys

A method of gathering information from individuals, typically in the form of a questionnaire to collect data on various topics.