A Salesperson Using the SPIN Approach Should Regularly Mention the Product

question 32

True/False

A salesperson using the SPIN approach should regularly mention the product during the discussion.

---

Definitions:

Cognition

The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.

Perception

The process by which the brain organizes and interprets sensory information.

Cognitive Schema

Mental frameworks that help individuals organize and interpret information, influencing perception and understanding of the world.

Proposition

A statement or assertion that expresses a judgment or opinion.