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Why Is the Product Not Mentioned in the SPIN Approach

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Why is the product not mentioned in the SPIN approach?


Definitions:

Strategic Alliance

A partnership between two or more companies to pursue a set of agreed-upon objectives while remaining independent organizations.

Supplier Alliance

refers to a strategic partnership between a buying firm and its suppliers to improve product quality, reduce costs, and enhance innovation.

Restructuring Strategy

A plan implemented by a company to significantly change its financial or operational structure with the aim of improving efficiency, productivity, or competitive position.

Short-Term Efficiencies

Immediate measures taken within an organization to optimize resource use and performance without long-term impacts.

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