A Prospect Goes Through Five Mental Steps,all of Which Lead

question 34

Multiple Choice

A prospect goes through five mental steps,all of which lead to the purchase decision.The approach stage of the selling process should:

• A) move the prospect to the conviction stage.
• B) attract customer attention and interest.
• C) make the customer desire the product.
• D) get the customer to take some action.
• E) handle initial objections.

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Definitions:

Listed Entities

Companies whose stocks are traded on a public stock exchange, making their shares available for purchase by the general public.

Voluntarily Chooses

A decision made freely and without coercion, often referring to actions taken at the discretion of an individual or organization.

Public Companies

Companies that generally have a large number of issued shares and widespread ownership.

Segment Profit or Loss

The financial performance of a distinct part of a company that engages in business activities from which it may earn revenues and incur expenses, resulting in its own net profit or loss.