Adrian,who Has Just Met His Prospect,begins by Telling an Interesting

question 11

Multiple Choice

Adrian,who has just met his prospect,begins by telling an interesting story about the last customer who bought his product and benefited by it immediately.The prospect is initially interested but growing impatient.What should Adrian do?

• A) Discuss the ROI potential of the product
• B) Ask the prospect about his current needs
• C) Ask the prospect for additional referrals
• D) Tell another story about a satisfied client
• E) Ask the prospect to buy the product

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Definitions:

Achieving Goals

The process of setting targets and taking the necessary steps to accomplish them.

Behavior

The actions or reactions of a person or system in response to external or internal stimuli.

Marketing Channel

Critical actions or procedures required to shift goods' ownership from the production point to the consumption point.

Profitability

The financial success indicated by the surplus of income over expenses, demonstrating a company's ability to generate earnings.