Clearwater Hampers Clearwater Hampers Is a Small British Company That Sells Luxury

question 95

Multiple Choice

Clearwater Hampers
Clearwater Hampers is a small British company that sells luxury food and drink gifts in various combinations in picnic hampers. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. According to the company's leading salesperson, Peter Austin, "We have lots of repeat corporate customers as a result of the importance we place on getting the hampers out on time and filled with the right products."
-In planning a preapproach for a multinational corporation,Peter Austin should first:

• A) consider the types of gifts used in the industry in which the prospect operates.
• B) develop customer features, advantages, and benefits.
• C) determine a sales call objective.
• D) conduct a vendor analysis.
• E) identify the buying center.

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Definitions:

Total Revenue

The total income a firm receives from selling its products; calculated as the quantity sold multiplied by the price per unit.

Total Cost

The sum of fixed and variable costs incurred by a business in the production of goods or services.

Profit

The financial gain achieved when the revenue gained from business activities exceeds the expenses, costs, and taxes needed to sustain the activity.

Economic Profit

The disparity between total income and total outlays, considering both manifest and concealed costs.