In a Sales Training Class,Evan Was Told Never to Ask

question 9

Essay

In a sales training class,Evan was told never to ask a current customer about anyone else who could use the products he sold.He was also told that referrals were important to his success as a salesperson.Explain to Evan how the two statements do not contradict each other.

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Definitions:

Job Enlargement

The process of increasing the diversity and number of tasks within a job to enhance job satisfaction and performance.

Vertical Loading

The process of enriching a job by adding more decision-making authority and responsibilities to its tasks, aimed at increasing employee motivation and job satisfaction.

Maslow's Hierarchy

A theory in psychology proposing that human needs form a five-tier model of hierarchy, from basic physiological needs to self-actualization.

Job Enrichment

Enhancing a job's meaningfulness and engagement through redesigning tasks to increase responsibility and autonomy.