List and Explain the Six Basic Types of Advertising Programs

question 10

Essay

List and explain the six basic types of advertising programs that a company can use.

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Definitions:

Expectancy-Value Theory

The theory that effort is based on the value or desirability of the goal, multiplied by the person’s assessment of how likely it is that she will be able to attain the goal.

Desirability

The quality of being wanted or wished for as appealing, attractive, or necessary.

Achievable

Refers to a goal or task that is possible to accomplish or attain with the available resources, skills, or conditions.

Transferred Excitation

a psychological phenomenon where arousal from one situation is carried over and influences reactions in another situation.