One Benefit of Country-Based,or Macro-Segmentation Is That It __________________________

question 31

Multiple Choice

One benefit of country-based,or macro-segmentation is that it __________________________.

• A) enables a company to centralize its operations
• B) accounts for consumer differences within each country
• C) acknowledges segments that are not bound by the borders of a geographic region
• D) allows a firm to use one marketing mix on a global basis

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Definitions:

Gaseous System

A collection of gas particles within a defined space, where the particles move freely and interact, applicable in studies of thermodynamics and physical chemistry.

Kinetic Energy

The energy possessed by an object due to its motion, directly proportional to the mass of the object and the square of its velocity.

Lower Explosive Limit

The minimum concentration of a vapor in air below which propagation of flame does not occur on contact with a source of ignition.

Lower Explosion Level (LEL)

The lowest concentration of a gas or vapor in the air that will ignite and produce a flame.