Marva Industries, a U

question 54

Multiple Choice

Marva Industries, a U.S.-based large conglomerate, competes in the hospitality, education, telecommunications, entertainment, airlines, and chemical industries.It currently operates in about 30 nations, and is planning to expand its portfolio by investing in rapidly developing countries.Which of the following strategies is Marva Industries pursuing?

• A) Zone pricing
• B) Niche marketing
• C) Product-market diversification strategy
• D) Process diversification strategy

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Definitions:

U.S. Commerce

Refers to the economic activities and trade within the United States, including transactions of goods and services.

Interstate Commerce Act

A United States federal law designed to regulate the railroad industry, particularly its monopolistic practices, by requiring reasonable and just rates with the establishment of the Interstate Commerce Commission.

Passed

To have been approved or made official, particularly in the context of legislation or examinations.

Horizontal Price-Fixing Conspiracy

A horizontal price-fixing conspiracy is an agreement between competitors at the same level of the supply chain to set prices, limit production, or otherwise manipulate the market.