Why Did the American MTV Network Cable Channel Fail When

question 17

Multiple Choice

Why did the American MTV network cable channel fail when pursuing a global-standardization strategy?

• A) because MTV failed to understand that music videos were a commodity product
• B) because the globalization hypothesis holds true for the music industry
• C) because cultural distance most affects products with high linguistic content
• D) because an international strategy was more suitable for the music industry

Recognize the role and history of persuasion within social psychology.

Understand and analyze the strategies used in advertising and sales to influence consumer behavior.

Grasp the concept of capturing and disrupting attention as a tactic in social persuasion.

Understand different types of unemployment and their characteristics.

---

Definitions:

Expected Inflation

The rate at which the general level of prices for goods and services is projected to rise over a specific period, influencing economic decisions.

Real Interest Rate

The rate of interest an investor, saver, or lender receives (or expects to receive) after allowing for inflation.

Capital Investment

The spending of money on resources intended to benefit a business in the long term, such as by acquiring assets or improving infrastructure.

Inflationary Premium

The portion of interest rates or returns that compensates investors for the anticipated erosion of purchasing power due to inflation.