A Differentiator Is Least Likely to Be Threatened by Increases

question 52

Multiple Choice

A differentiator is least likely to be threatened by increases in input prices due to powerful suppliers when the

• A) differentiator is able to create a significant difference between perceived value and current market prices.
• B) differentiator is able to significantly reduce the value gap.
• C) source of a competitor's differential appeal is tangible rather than intangible.
• D) new product features added raise costs but not the perceived value in the minds of consumers.

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