It Is Important for Marketers to Reach College-Age Students in Canada

question 45

Multiple Choice

It is important for marketers to reach college-age students in Canada using social media because:

• A)college-age students are sensitive to the environment, which carries over to their media usage.
• B)only a small percentage of students check their Facebook pages.
• C)Internet advertising is ineffective with this age group.
• D)social media is the information source they use to make buying decisions.

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Definitions:

Social Welfare Function

An economic function that ranks societal allocations of resources based on ethical principles, intending to maximize collective satisfaction or utility.

Utility Possibilities Frontier

The utility possibilities frontier is a graphical representation depicting the different distributions of utility maximization between two agents given a fixed set of resources.

Income Distribution

Income distribution refers to the way in which total income is shared among the members of a society.

Pareto Optimal

A distribution condition in which making any person's situation better is impossible without causing harm to someone else.